35 Online Review Statistics You Need To Know

Let’s get into it

Have you ever hesitated about a purchase?

All kinds of questions can pass through your mind:

– Is this business going to do a good job?

– Is it right for me?

– Can I trust them?

… the list goes on and on.

And online reviews can answer nearly all of them.

In fact, 95% of customers read reviews before making a purchase and over half (55%) of local businesses don’t think reviews are very important.

The truth is this: Consumers now go online before buying offline and reviews are now a fundamental requirement in winning today’s consumers.

Proof customers read reviews

1. About 95% of customers read reviews before making a purchase. (Spiegel)

2. 93% of customers will read reviews of local businesses to determine its quality. (BrightLocal)

Think about this for a second…

These numbers are significant.

This means that nearly every customer who buys from you has read a review online before making that decision.

It also means there has been a fundamental shift in how customers buy.

Impact of online reviews on revenue

3. 72% of consumers will wait until they read reviews before taking action. (MyTestimonialEngine)

Turns out, as attractive as your marketing is – you need customer reviews. Big time. There’s no way around it.

4. 92% of B2B buyers are more likely to purchase after reading a trusted review (G2 and Heinz Marketing)

5. For every one-star increase that a business gets on Yelp, they see a 5-9% increase in revenue. (Harvard Business Review)

6. When a product gets five reviews, the likelihood of it being purchased increases by 270%. (Spiegel)

7. When higher-priced items display reviews, the conversion rate increases by 380%. (Spiegel)

8. If a business has more than nine current reviews, they earn 52% more revenue than the average. If a business has more than 25 current reviews, that increases to 108%. (Womply)

9. Businesses that claim their free listings on at least four review sites earn an average of 46% more revenue. (Womply)

10. Purchase likelihood increases by 15% when buyers read verified reviews over anonymous reviews. (Spiegel)

11. Given two products with similar ratings, consumers are more likely to buy the product with more reviews. (Psychological Science)

12. Reviews make customers 71% more comfortable purchasing a product. (3D Cart)

13. Customers spend 31% more when a business has positive reviews. (Broadly)

Long story short?

If you are not proactively getting and using reviews to your advantage then you are leaving money on the table.

Our customers see on average a 45% increase in conversion rate after they sign up with us.

You can sign up for a free two-week trial and get these results for yourself.

Customer review engagement

14. 72% of consumers will wait until they read reviews before taking action. (MyTestimonialEngine)

Turns out, as attractive as your marketing is – you need customer reviews. Big time. There’s no way around it.

15. 92% of B2B buyers are more likely to purchase after reading a trusted review (G2 and Heinz Marketing)

16. For every one-star increase that a business gets on Yelp, they see a 5-9% increase in revenue. (Harvard Business Review)

17. When a product gets five reviews, the likelihood of it being purchased increases by 270%. (Spiegel)

18. When higher-priced items display reviews, the conversion rate increases by 380%. (Spiegel)

19. If a business has more than nine current reviews, they earn 52% more revenue than the average. If a business has more than 25 current reviews, that increases to 108%. (Womply)

20. Businesses that claim their free listings on at least four review sites earn an average of 46% more revenue. (Womply)

21. Purchase likelihood increases by 15% when buyers read verified reviews over anonymous reviews. (Spiegel)

22. Given two products with similar ratings, consumers are more likely to buy the product with more reviews. (Psychological Science)

23. Reviews make customers 71% more comfortable purchasing a product. (3D Cart)

24. Customers spend 31% more when a business has positive reviews. (Broadly)

Long story short?

If you are not proactively getting and using reviews to your advantage then you are leaving money on the table.

Our customers see on average a 45% increase in conversion rate after they sign up with us.

You can sign up for a free two week trial and get these results for yourself.

How to get reviews

25. About 75% of customers are willing to answer anywhere from one to five survey questions. (GatherUp)

26. 68% of consumers have left a review for a local business after being asked to do so. (BrightLocal)

27. Up to 80% of reviews originate from follow-up emails urging shoppers to review their purchases. (Spiegel)

28. Brands can expect their average star rating to increase after emailing buyers a direct link to submit reviews. (Spiegel)

Reviews and user-generated content

29. 83% of people think a business with a user-generated review on their landing page is trustworthy. (BrightLocal)

30. 76% of consumers are more likely to trust content shared by their peers rather than content shared by brands. (AdWeek)

31. 66% of buyers use sources outside of vendor materials during the research phase. (CMI and SmartBrief)

32. Irrelevant content is the number one reason buyers don’t engage with vendors more frequently. (Marketo)

33. Reputation makes up over 25% of a brand’s market value. (Deloitte)

34. 78% of customers who read reviews were satisfied with their purchase. (Broadly)

Reviews and local rankings

35. Online reviews have a 10.3% influence on the global Google search results rankings (HostingTribunal.com)

Google’s search algorithms are complex (that’s an understatement). But, there is one thing for sure: Google reviews have an impact on Google local search.

The results are in

The statistics speak for themselves. Reviews matter and your company could be missing out on some seriously valuable business opportunities if you aren’t using them correctly. Don’t make the mistake of leaving your reviews in the dark. Start using them to your advantage now.

If you would like to stop leaving money on the table, you could try our battle-tested review widget for two weeks free.

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